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Mobile Commerce: Grundlangen, Geschäftsmodelle, Erfolgsfaktoren
Paperback
ISBN13: 9783322904652
Publisher: Springer Nature
Published: Jul 8 2012
Pages: 407
Weight: 1.47
Height: 0.86 Width: 6.69 Depth: 9.61
Language: German
Namhafte Experten stellen in diesem Buch aktuelle Anwendungen und zukünftige Perspektiven des M-Commerce dar und beschreiben Grundlagen sowie Strategien für das One-to-One-Marketing und das Customer Relationship Management. Eine aufschlussreiche Lektüre mit vielen Praxisbeispielen, die die systematische und erfolgreiche Umsetzung in den Unternehmen verdeutlichen.
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