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Mitarbeiterorientierte Vertriebssteuerung: Erfolgsfaktoren Und Gestaltungsmöglichkeiten Auf Basis Einer Internationalen Untersuchung
Paperback
Series: Schriftenreihe Des Instituts Für Marktorientierte Unternehme
Business GeneralManagementMarketing
ISBN13: 9783658110574
Publisher: Springer Gabler
Published: Oct 8 2015
Pages: 139
Weight: 0.47
Height: 0.37 Width: 5.83 Depth: 8.27
Language: German
Sebastian Hohenberg konzeptualisiert einen Ansatz zur mitarbeiterorientierten Vertriebssteuerung, der individuelle und interkulturelle Unterschiede zwischen den Mitarbeitern explizit berücksichtigt. Zudem werden die Erfolgsfaktoren und Gestaltungsmöglichkeiten der mitarbeiterorientierten Steuerung anhand von zwei empirischen Studien analysiert.
Das Institut für Marktorientierte Unternehmensführung (IMU) wurde 1999 an der Universität Mannheim neu konstituiert. Es versteht sich als Plattform für anwendungsorientierte Forschung sowie als Forum des Dialogs zwischen Wissenschaft und Praxis. Ziel dieser Schriftenreihe ist es, wissenschaftliche Erkenntnisse zu publizieren, die für die marktorientierte Unternehmensführung von Bedeutung sind.
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