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Minimalismus Und Konsumentenverhalten: Hintergründe, Motive, Auswirkungen
Paperback
ISBN13: 9783658454111
Publisher: Springer Gabler
Published: Nov 2 2024
Pages: 95
Weight: 0.29
Height: 0.22 Width: 5.83 Depth: 8.27
Language: German
Dieses Buch liefert einen Einblick in die theoretischen Grundlagen des minimalistischen Konsums. Durch die Analyse von 20 Tiefeninterviews mit Minimalisten und die Integration neuester wissenschaftlicher Erkenntnisse entsteht zunächst eine präzise datenbasierte Definition dieses Lebensstils. Es werden nicht nur die Motive, die Menschen zu einem minimalistischen Lebensstil bewegen beleuchtet, sondern auch die Auswirkungen auf ihr persönliches Wohlbefinden, ihre allgemeine Lebenssituation (z. B. Arbeit, Familie, soziales Umfeld), ihr Kaufverhalten sowie ihre finanzielle Situation herausgearbeitet. Die Autorinnen schlie en mit praxisrelevanten Handlungsempfehlungen für das Produktmanagement, Produktmarketing und die Personalabteilungen von Unternehmen.
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