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Management Multinationaler Unternehmungen: Festschrift Zum 60. Geburtstag Von Martin K. Welge
Paperback
ISBN13: 9783642632709
Publisher: Physica-Verlag
Published: Oct 30 2012
Pages: 419
Weight: 1.33
Height: 0.88 Width: 6.14 Depth: 9.21
Language: German
Im Zuge der Globalisierung der Wirtschaft werden multinationale Unternehmungen immer wichtiger. Ihre Wirtschaftskraft übertrifft das Bruttosozialprodukt vieler Staaten. Die von ihnen entwickelten Strategien, Methoden und Instrumente beinflussen ma geblich die betriebswirtschaftliche Forschung. Der Sammelband bietet einen aktuellen Überblick über theoretische Ansätze sowie empirische Untersuchungen und Fallstudien im Bereich des internationalen Managements. Geschrieben von renommierten Wissenschaftlern und erfahrenen Praktikern macht das Buch den Leser in kompakter und kompetenter Weise mit den aktuellen Trends auf diesem Gebiet vertraut.
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