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Methoden der intuitiven Prognose: Methoden, Einsatzgebiete, Beurteilung: Kurzer Überblick und Darstellung an ausgewählten Methoden
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ISBN10: 3656011079
ISBN13: 9783656011071
Publisher: Grin Verlag
Published: Sep 22 2011
Pages: 20
Weight: 0.09
Height: 0.05 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783656011071
Publisher: Grin Verlag
Published: Sep 22 2011
Pages: 20
Weight: 0.09
Height: 0.05 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, AKAD-Fachhochschule Leipzig, Veranstaltung: Prüfung Modul Marktforschung, Sprache: Deutsch, Abstract: Die heutige Zeit ist durch ein wachsendes Tempo gesellschaftlicher und wirtschaftlicher Veränderungen, einen rasanten technischen Fortschritt und die zunehmende Globalisierung gekennzeichnet. Die Veränderungen in der Welt finden unaufhaltsam und in immer kürzeren Abständen statt. Planungen in die Zukunft sind damit schwerer möglich. So sind die Unternehmen mehr denn je von ihrem äu eren Umfeld abhängig. Andererseits ist es für den Erfolg eines Unternehmens im immer schärfer werdenden Wettbewerb um so wichtiger, Chancen und Risiken rechtzeitig erkennen und mögliche Entwicklungen und Tendenzen auf dem Markt abschätzen zu können. In die Planung einer Unternehmensentwicklung müssen, neben innerbetrieblichen Faktoren, also vor allen Dingen Umfeldfaktoren einbezogen werden, damit Veränderungen kalkulierbar werden. Deshalb werden Prognosen erstellt. Anhand dieser Prognosen werden Entscheidungen getroffen und Strategien erstellt, die dann mit Ma nahmen unterlegt werden. Ziel dieser Arbeit ist es, intuitive Prognosemethoden - ihre Handhabung und Durchführung, wesentliche Anwendungsgebiete, ihre Stärken und Schwächen - aufzuzeigen und daraus die entsprechenden Schlussfolgerungen zu ziehen. Es geht um die Frage, wofür intuitive Prognosemethoden geeignet sind, wo ihre Möglichkeiten und Grenzen liegen.
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