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Messung Und Steuerung Von Markenpersönlichkeit: Entwicklung Eines Messinstruments Und Anwendung in Der Werbung Mit Prominenten Testimonials
Paperback
Series: Schriftenreihe Des Instituts Für Marktorientierte Unternehme
ISBN13: 9783824483372
Publisher: Springer Nature
Published: Mar 30 2005
Pages: 279
Weight: 0.79
Height: 0.63 Width: 5.83 Depth: 8.27
Language: German
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