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Mass Customization durch Modularisierung in der Automobilbranche
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ISBN10: 365649360X
ISBN13: 9783656493600
Publisher: Grin Verlag
Published: Sep 12 2013
Pages: 28
Weight: 0.11
Height: 0.07 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783656493600
Publisher: Grin Verlag
Published: Sep 12 2013
Pages: 28
Weight: 0.11
Height: 0.07 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2012 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Veranstaltung: Marketing & Sales, Sprache: Deutsch, Abstract: Durch die Entwicklung vom Verkäufer- zum Käufermarkt mussten die Unternehmen gravierende Umstellungen vornehmen um sich in der Wirtschaft weiterhin behaupten zu können. Seit der Industrialisierung war dieser Wandel eine der wichtigsten und bedeu- tendsten Änderungen in der Wirtschaft. Bis in die 60er Jahre gab es in den Industrielän- dern einen Nachfrageüberhang, sodass die Unternehmen nur mit der Produktion und der Verteilung der Güter beschäftigt waren. Darauf folgte eine Verschiebung des Anbieter- und Nachfrager Verhältnisses. Die Folge daraus war der Wandel zum Käufermarkt. Durch diese Entwicklung, den technischen Fortschritt, sowie des stärkeren Kundenbe- dürfnisses nach individualisierbaren Produkten, hat sich eine Mischform aus der Mas- sen- und Einzelfertigung entwickelt. Die so genannte Mass Customization, oder deutsch die kundenindividuelle Massenfertigung. Diese ermöglicht es den Unternehmen auf die zunehmende Individualisierung der Nachfrage zu reagieren. Mass Customization er- möglicht es, eine kundenindividuelle Fertigung durchzuführen, ohne den Hauptvorteil der klassischen Massenfertigung gänzlich zu verlieren. So können die Produkte zu Kos- ten produziert werden, die denen der Massenfertigung sehr nahe kommen und trotzdem den individuellen Kundenbedürfnissen entsprechen.
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