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Marktstrategien Und Unternehmenswert: Eine Empirische Untersuchung Zu Gestaltung, Kommunikation Und Auswirkungen Von Marktstrategien
Paperback
Series: Schriftenreihe Des Instituts Für Marktorientierte Unternehme
ISBN13: 9783658271329
Publisher: Springer Gabler
Published: Jul 16 2019
Pages: 190
Weight: 0.56
Height: 0.44 Width: 5.83 Depth: 8.27
Language: German
Das Institut für Marktorientierte Unternehmensführung (IMU) wurde 1999 an der Universität Mannheim neu konstituiert. Es versteht sich als Plattform für anwendungsorientierte Forschung sowie als Forum des Dialogs zwischen Wissenschaft und Praxis. Ziel dieser Schriftenreihe ist es, wissenschaftliche Erkenntnisse zu publizieren, die für die marktorientierte Unternehmensführung von Bedeutung sind.
Der Autor:
Dr. Marcus Theel promovierte bei Prof. Dr. Dr. h.c. mult. Christian Homburg am Lehrstuhl für Business-to-Business Marketing, Sales & Pricing an der Universität Mannheim.
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