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Marktmacht 50plus: Wie Sie Best Ager ALS Kunden Gewinnen Und Begeistern
Hardcover
ISBN13: 9783658009021
Publisher: Springer Gabler
Published: Nov 16 2012
Pages: 212
Weight: 1.24
Height: 0.56 Width: 6.69 Depth: 9.61
Language: German
Die Zielgruppen 50plus sind ein Wachstumsmarkt mit einer Kaufkraft von etwa 720 Milliarden Euro jährlich. Häufig werden Best Ager jedoch klischeehaft als Senioren angesprochen oder in ihren Bedürfnissen ignoriert - und der erhoffte Umsatz bleibt aus. Hans-Georg Pompe zeigt in Marktmacht 50plus systematisch und an zahlreichen Unternehmensbeispielen, wie man die Zielgruppen 50plus gewinnen, faszinieren und langfristig binden kann.
Nachdem die Aufmerksamkeit für das Thema da ist, geht es nun darum, systematisch auszuloten, wie sich ein einzigartiger Nutzen für ältere Kunden schaffen lässt. Darüber kann der Leser in diesem Buch viel erfahren, es enthält Beispiele und hilfreiche Checklisten.
Harvard Business Manager
Alles in allem ist das Sachbuch ... ein guter Ansatz, sich dem Thema unterhaltsam zu nähern und Unternehmer für die Relevanz dieser Bevölkerungsgruppe und möglicherweise Zielgruppe zu sensibilisieren.
www.n-tv.de
Ein positives, Mut machendes Umsetzungsbuch mit konkreten Handlungsempfehlungen und zahlreichen Praxisbeispielen aus dienstleistungsorientierten Branchen.
Finanzwelt - Das Fachmagazin für Finanzdienstleister
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