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Marktfeldstrategie für das Dienstleistungsunternehmen LAFOS Land und Forst Service GmbH
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ISBN10: 3640605721
ISBN13: 9783640605729
Publisher: Grin Verlag
Published: May 1 2010
Pages: 88
Weight: 0.28
Height: 0.21 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783640605729
Publisher: Grin Verlag
Published: May 1 2010
Pages: 88
Weight: 0.28
Height: 0.21 Width: 5.83 Depth: 8.27
Language: German
Diplomarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,8, Hamburger Fern-Hochschule, Sprache: Deutsch, Abstract: In nahezu allen Branchen in der Wirtschaft sind Dienstleistungsunternehmen angesiedelt. Durch die individuellen Besonderheiten des jeweiligen Dienstleistungsangebotes ist es von gro er Bedeutung, dass die einzelnen Unternehmen spezielle Marktinformationen besitzen, um mit Erfolg entsprechende Marktanteile für das eigene Unternehmen zu sichern. Für Dienstleistungsunternehmen, die sich neu auf dem Markt eine Existenz aufbauen möchten, ist es daher au erordentlich wichtig, diesbezüglich Informationen zu sammeln, zu analysieren und in einer eigenen Marketing-Konzeption umzusetzen. Im Rahmen dieser Arbeit soll für das Dienstleitungsunternehmen LAFOS Land und Forst Service GmbH (LAFOS GmbH) anhand einer Marktfeldstrategie ein Konzept erarbeitet werden, um im Wettbewerb mit anderen Unternehmen bestehen zu können. Die LAFOS GmbH ist ein Dienstleistungsunternehmen, welches hauptsächlich in den Bereichen der Land- und Forstwirtschaft in den fünf neuen Bundesländern tätig ist. Entstanden ist die LAFOS GmbH aus ehemaligen volkseigenen Gütern, die in Aufbau- und Ablauforganisation umgestaltet, umfirmiert und personell zum Teil durch ehemalige Mitarbeiter der BVVG verstärkt wurde. Zurzeit erhält die LAFOS GmbH fast ausschlie lich Aufträge von der BVVG Bodenverwertungs- und -verwaltungs GmbH (BVVG). Die BVVG hat den gesetzlichen Auftrag, in den fünf neuen Bundesländern ehemals volkseigene land- und forstwirtschaftlich genutzte Flächen und Gebäude zu privatisieren.
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