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Markterfolg in China: Erfahrungsberichte Und Rahmenbedingungen
Paperback
ISBN13: 9783790801255
Publisher: Physica-Verlag
Published: Oct 7 2003
Pages: 246
Weight: 0.81
Height: 0.55 Width: 6.14 Depth: 9.21
Language: German
Der chinesische Markt gilt nicht nur in der deutschen Wirtschaft als ein wichtiger Zukunftsmarkt. Neben den zahlreichen Chancen, die ein China-Engagement reizvoll erscheinen lassen, existieren jedoch auch erhebliche Risiken. In dem Buch werden Probleme, Konzepte und Lösungsmöglichkeiten auf den Gebieten der Führung und Organisation des China-Geschäfts deutscher Unternehmen dargestellt und diskutiert. Das Buch reflektiert dabei Erkenntnisse aus Wissenschaft und Praxis. Viele Autoren des Sammelbandes sind ausgewiesene China-Kenner. Sie haben Führungsfunktionen in China inne, das China-Engagement ihres Unternehmens intensiv begleitet oder beschäftigen sich wissenschaftlich mit verschiedenen Facetten deutsch-chinesischer Wirtschaftsbeziehungen.
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