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Markteintrittsstrategien: Dynamik Und Komplexität
Paperback
Series: Mir-Edition
ISBN13: 9783834935038
Publisher: Springer Nature
Published: Mar 29 2012
Pages: 293
Weight: 1.08
Height: 0.64 Width: 6.69 Depth: 9.61
Language: German
Die Wahl einer geeigneten Markteintrittsform wird als wesentlicher Erfolgsfaktor der Internationalisierung angesehen. In der Forschung herrscht aber oftmals eine statische und eindimensionale Betrachtungsweise vor; insbesondere in Lehrbüchern steht der erstmalige Eintritt in einen ausländischen Markt im Fokus.
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