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Marketingmusik: Konsumentensteuerung Durch Songs Und Sounds
Paperback
Series: Essentials
Investing & FinanceMarketingGeneral Music
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ISBN13: 9783658513818
Publisher: Springer Gabler
Published: May 26 2026
Pages: 44
Language: German
Musik wirkt subtil und mit gro er psychologischer Kraft. Dieses Essential zeigt kompakt und verständlich, wie Songs, Sounds und Melodien im Marketing gezielt eingesetzt werden können, um Aufmerksamkeit zu steigern, Emotionen auszulösen und das Konsumentenverhalten zu beeinflussen. Praktische Beispiele und psychologische Erklärungen zeigen, wie Unternehmen den richtigen Ton für ihre Zielgruppen finden und wie Sounds Marken emotional aufladen können. Für alle Musikinteressierten, Studierende der Wirtschafts- und Konsumentenpsychologie sowie Praktiker, die die Potenziale von Musik im Marketing kompakt, fundiert und anwendungsnah verstehen und einsetzen möchten.
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