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Lebensstile 2040: 11 Lebensstil-Trends Für Wirtschaft Und Gesellschaft
Paperback
Series: Megatrends Und Transformations-Management
ISBN13: 9783662735145
Publisher: Springer Gabler
Published: Jan 26 2027
Pages: 192
Language: German
Megatrends beeinflussen unser Leben. Das Zusammenspiel von soziodemografischen Veränderungen und Entwicklungen der Digitalisierung und Globalisierung bietet uns in Zukunft ungeahnte Möglichkeiten sowie neue Herausforderungen. Wie werden wir leben, lieben, arbeiten, reisen und kommunizieren in 2040? Mit Blick auf Technologie-, Gesellschafts- und Konsumtrends entwirft der Autor datenbasierte Szenarien für jede Lebensphase und beschreibt die elf Lebensstil-Trends der Zukunft.
Die Lebensstilanalysen sind für alle Branchen relevant, da der beschriebene Wandel die Lebensentwürfe und Konsumgewohnheiten der Menschen bis 2040 transformieren wird. Die Trendanalyse und ihre Verknüpfung mit den Eigenschaften, Denkweisen und dem Verhalten der Menschen bieten Unternehmen und Organisationen wertvolle Hinweise für künftige Innovationsprozesse. Die Ergebnisse sind eine besondere Hilfestellung für Marketingkommunikation, strategische Planung sowie die Entwicklung von zukünftigen Produkten und Dienstleistungen.
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