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Die Lead-Markt-Strategie: Das Geheimnis Weltweit Erfolgreicher Innovationen
Hardcover
ManagementTechnology & Engineering
ISBN13: 9783540241775
Publisher: Springer
Published: Jan 17 2006
Pages: 246
Weight: 1.19
Height: 0.63 Width: 6.14 Depth: 9.21
Language: German
Unternehmen wie Nokia, Mercedes-Benz und Canon, die frühzeitig auf Innovationen gesetzt haben, gelten als die besten Unternehmen der Welt. Viele andere Pioniere wurden von Konkurrenten an den Rand gedrängt. Was unterscheidet Gewinner von Verlierern? Dieses Buch analysiert die Geschichte international erfolgreicher Innovationen und beschreibt, wie Firmen in einem Lead-Markt einen Vorteil gegenüber anderen Firmen genutzt haben. Lead-Märkte sind Länder, in denen Innovationen Erfolg haben, die sich anschlie end international durchsetzen. Das Buch zeigt, wie Unternehmen ihre eigene Lead-Markt-Strategie entwickeln und einsetzen können.
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