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Lead Community Fundraising: Erfolgreich Digital Menschen Verbinden. Mit Über 45 Praxis-Beispielen.
Paperback
ISBN13: 9783658330934
Publisher: Springer Gabler
Published: Apr 27 2021
Pages: 225
Weight: 0.65
Height: 0.51 Width: 5.83 Depth: 8.27
Language: German
Die Welt, wie wir sie kennen, verändert sich rasend schnell - auch die Fundraising-Welt. In Zukunft wird es für Organisationen noch wichtiger werden, online Interessenten, Unterstützer und neue Spender zu finden, weil die Digitalisierung einen Flaschenhals im Fundraising darstellt.
Dieses Buch hilft Ihnen, diesen Flaschenhals zu überwinden. Praxisorientiert und Schritt für Schritt erklärt, entdecken Sie, welche universellen und neuen Chancen es im digitalen Fundraising gibt. Erfahren Sie, was Lead Community Fundraising ist und wieso es gerade in digitalen Zeiten wichtig ist, beim Menschen, d.h. bei der Community anzusetzen. Anhand von 45 internationalen Praxisbeispielen lernen Sie, wie Lead Community Fundraising funktioniert und wie Sie es selbst erfolgreich einsetzen.
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