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Kundenbindung in der Kinobranche. Das CineCitta in Nürnberg
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ISBN10: 3656525129
ISBN13: 9783656525127
Publisher: Grin Verlag
Published: Nov 12 2013
Pages: 32
Weight: 0.12
Height: 0.08 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783656525127
Publisher: Grin Verlag
Published: Nov 12 2013
Pages: 32
Weight: 0.12
Height: 0.08 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Nürnberg früher Fachhochschule, Veranstaltung: Customer Relationship Management, Sprache: Deutsch, Abstract: Das Kundenbeziehungsmanagement ist ein strategischer und damit kritischer Erfolgsfaktor. Gelingt es einem Unternehmen nicht, nach erfolgreicher Kundengewinnung eine Kundenbeziehung herzustellen, kann dieses die wirtschaftlichen Möglichkeiten nicht so stark ausschöpfen. Der Intensivierung der Unternehmens-Kunden-Beziehung kommt deshalb eine immer grö ere Bedeutung zu. Deshalb ist es für den wirtschaftlichen Erfolg von Unternehmen nötig, dass diese Ma nahmen ergreifen, um die Bindung zu ihren Kunden zu stärken. Auch für Betreiber von Kinokomplexen gewinnt die Kundenbindung eine immer grö ere Bedeutung. Grund hierfür sind die fast unbegrenzte Mobilität der Konsument, das wachsende Angebot von Wettbewerbern und die dadurch steigende Heterogenität der Kundenerwartungen. Im Rahmen der Arbeit wird die Wichtigkeit von Kundenbindungsma nahmen für Kinokomplexe herausgestellt und aufgezeigt, welche Auswirkungen eine konsequente Segmentierung der Kunden auf die Ma nahmen zur Kundenbindung hat. Im Anschluss wird auf die zukünftigen Möglichkeiten zur Kundenbindung im Einzelnen eingegangen. Aufgrund des begrenzten Umfanges, erhebt die Arbeit keinen Anspruch auf Vollständigkeit.
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