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Der Kunde ALS Dienstleister: Von Der Selbstbedienung Zur Co-Produktion
Paperback
Series: Schweizerische Gesellschaft Für Organisation Und Management
ISBN13: 9783322894908
Publisher: Gabler Verlag
Published: Mar 28 2012
Pages: 263
Weight: 1.03
Height: 0.56 Width: 7.50 Depth: 9.25
Language: German
Relationship Management Hochkonjunktur haben, mag die Vorstellung vom
Kunden als Dienstleister wie ein Rückschritt erscheinen. Tatsächlich ist
das Anwendungs- und Erfolgspotential der Selbstbedienung noch
lange nicht erschöpft. Das Buch zeigt die Vorteile für Kunden und Anbieter, wenn es gelingt, den
Autoren beschreiben die Elemente eines Co-Produktionssystems und die
relevanten Anwendungsbedingungen. Fallbeispiele aus dem Profit- und
Non-Profit-Sektor belegen die Vielfalt der Möglichkeiten, aus Kunden
Dienstleister zu machen, und informieren über die wichtigsten Erfolgsfaktoren.
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