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Konzern Und Start-Up Zwischen Innovation Und Funktion: ALS Unternehmer Das Beste Aus Beiden Welten Verbinden
Paperback
Series: Essentials
ISBN13: 9783658446239
Publisher: Springer Gabler
Published: May 4 2024
Pages: 63
Weight: 0.21
Height: 0.15 Width: 5.83 Depth: 8.27
Language: German
In diesem Buch zeigen die Autoren basierend auf eigenen Erfahrungen, wie Unternehmer durch einfache Ma nahmen und mutige Veränderungen die Vorteile der beiden Unternehmensformen - Konzern und Start-up - vereinen können.
Innovative und schnell agierende Start-Ups verändern im weltweiten Wettbewerb Produkte und Dienstleistungen mit der Frische junger Unternehmungen. Sie scheitern jedoch häufig, weil ihnen die Strukturen zu nachhaltiger Qualitätssicherung und langfristiger Planung fehlen. Konzernen dagegen fehlen, trotz enormer Ressourcen bei Team, Marktzugang und Finanzmitteln, oft die Innovationsfähigkeit und Flexibilität zur Umsetzung neuer Ideen.
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