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Karriere‐websites Mit Wow!‐effekt: Wie Sie Karriereseiten Gestalten, Denen Kein Bewerber Widerstehen Kann
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ISBN13: 9783658260927
Publisher: Springer Gabler
Published: Oct 24 2019
Pages: 207
Weight: 0.70
Height: 0.30 Width: 6.50 Depth: 9.30
Language: German
Das Praxiswerk von Henner Knabenreich erläutert anschaulich und unterhaltsam, wie Sie eine Karriereseite für Ihr Unternehmen gestalten, der kein Bewerber widerstehen kann.
Der Autor zeigt, worauf es bei der Gestaltung einer Karriere-Website ankommt - von der Auffindbarkeit (nicht nur via Google) über die bedürfnisorientierte Zielgruppenansprache bis hin zu einem reibungslosen Bewerbungsprozess. Daneben gibt Henner Knabenreich anhand einer Vielzahl praktischer Beispiele wichtige Handlungsempfehlungen und Tipps für die richtige Umsetzung einer erfolgreichen Karriereseite.
- Einstieg: Die Karriere-Website als Dreh- und Angelpunkt des Recruitings
- Microsite oder Integration in die Corporate Website
- Ohne Auffindbarkeit keine Sichtbarkeit
- Nutzer- und bewerberfreundliches Design & Layout
- Bedürfnisorientierte Zielgruppenansprache
- Inhalt: Vorteile herausstellen und Arbeitgeber erlebbar machen oder: Warum man sich ausgerechne bei Ihnen bewerben sollte
- Stellenangebote, Jobbörse und Online-Bewerbung: Möglichst niedrigschwellig, bitte!
Die Karriere-Website ist und bleibt die wichtigste Anlaufstelle zur Informationsrecherche über einen potenziellen Arbeitgeber. Als sogenannter Recruiting-Hub ist sie essenziell für erfolgreiches Employer Branding.
Dennoch wird die Karriere-Website in vielen Unternehmen immer noch stiefmütterlich behandelt, denn leider bestehen viele Karriere-Homepages lediglich aus veröffentlichten Stellenangeboten. Das allein reicht allerdings nicht aus: Bewerber möchten möglichst viele Informationen über das Unternehmen sammeln, bei dem sie sich bewerben. Damit sich passende Kandidaten bewerben, muss man sich als Arbeitgeber daher so ansprechend wie möglich darstellen. Dabei hilft Knabenreichs praktischer Ratgeber. Anhand einer Vielzahl an Praxisbeispielen erfahren Sie auf unterhaltsame Weise, wie Sie potenziellen Arbeitnehmern mittels Text, Bild und Video ein möglichst realistisches Bild Ihres Unternehmens vermitteln, ihren Bewerbungsprozess optimieren und auf diese Weise eine Karriere-Website mit Wow!-Effekt - eine Karriereseite, der keiner widerstehen kann - erzielen.
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