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Journalismus Und Unternehmenskommunikation: Zwischen Konvergenz Und Konkurrenz
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Business GeneralMarketingWriting Instruction
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ISBN10: 3658354704
ISBN13: 9783658354701
Publisher: Springer
Published: Apr 20 2022
Pages: 290
Weight: 1.08
Height: 0.64 Width: 6.69 Depth: 9.61
Language: German
ISBN13: 9783658354701
Publisher: Springer
Published: Apr 20 2022
Pages: 290
Weight: 1.08
Height: 0.64 Width: 6.69 Depth: 9.61
Language: German
Obwohl sich Journalismus und Unternehmenskommunikation in Funktion und Selbstverständnis immer noch deutlich voneinander unterscheiden, hat die digitale Transformation für eine zunehmende Konvergenz beider Berufsfelder gesorgt. Die Frage, wie und unter welchen Voraussetzungen Öffentlichkeit erzeugt wird, stellt sich angesichts eines tiefgreifenden Medienwandels mit zunehmender Dringlichkeit. Dieses Buch beschreibt das Spannungsverhältnis zwischen beiden Feldern mit Blick auf technologische, ökonomische und praktische Aspekte. Expert*innen aus Journalismus, Unternehmen und Forschung erläutern - wissenschaftlich fundiert und anhand von zahlreichen Praxisbeispielen -, wie sich das neue Miteinander gestaltet: von den jeweils berufsspezifischen Umbrüchen über Wissensvermittlung, -transfer und Netzwerkarbeit bis hin zu neuen Businessmodellen und -strategien für beide Berufsfelder.Ein Buch für Journalist*innen, journalistische Unternehmer*innen, Kommunikationsverantwortliche in Unternehmen, Studierende und praxisorientierte Wissenschaftler*innen.
Mit Beiträgen von:
- Dr. Matthias Albisser, Hochschule Luzern- Prof. Dr. Christopher Buschow, Bauhaus-Universität Weimar- Prof. Dr. Matthias Degen, Westfälische Hochschule- Prof. Dr. Alexander Godulla, Universität Leipzig- M.A. Benjamin Held, Westfälische Hochschule- Dr. Constanze Jecker, Hochschule Luzern- Prof. Dr. Florian Mei ner, Hochschule Macromedia- M.A. Megan Neumann, Ostfalia Hochschule für angewandte Wissenschaften- Prof. Dr. Marc-Christian Ollrog, Ostfalia Hochschule für angewandte Wissenschaften- Rosanna Planer, Universität Leipzig- Prof. Dr. Lars Rademacher, Hochschule Darmstadt- Prof. Dr. Christoph Raetzsch, School of Communication and Culture- Dr. Jonas Schützeneder, Katholische Universität Eichstätt-Ingolstadt- Prof. Dr. René Seidenglanz, Quadriga Hochschule- M.A. Hauke Serger, Bauhaus-Universität Weimar- Dr. Klaus Spachmann, Universität Hohenheim- B.A. Karoline Steinbock, Ostfalia Hochschule für angewandte Wissenschaften- M.A. Maike Suhr, Bauhaus-Universität Weimar- Dr. Daniel Vogel, fög - Forschungszentrum Öffentlichkeit und Gesellschaft- Prof. Dr. Stefan Weinacht, Westfälische Hochschule- Prof. Dr. Cornelia Wolf, Universität Leipzig
- Dr. Matthias Albisser, Hochschule Luzern- Prof. Dr. Christopher Buschow, Bauhaus-Universität Weimar- Prof. Dr. Matthias Degen, Westfälische Hochschule- Prof. Dr. Alexander Godulla, Universität Leipzig- M.A. Benjamin Held, Westfälische Hochschule- Dr. Constanze Jecker, Hochschule Luzern- Prof. Dr. Florian Mei ner, Hochschule Macromedia- M.A. Megan Neumann, Ostfalia Hochschule für angewandte Wissenschaften- Prof. Dr. Marc-Christian Ollrog, Ostfalia Hochschule für angewandte Wissenschaften- Rosanna Planer, Universität Leipzig- Prof. Dr. Lars Rademacher, Hochschule Darmstadt- Prof. Dr. Christoph Raetzsch, School of Communication and Culture- Dr. Jonas Schützeneder, Katholische Universität Eichstätt-Ingolstadt- Prof. Dr. René Seidenglanz, Quadriga Hochschule- M.A. Hauke Serger, Bauhaus-Universität Weimar- Dr. Klaus Spachmann, Universität Hohenheim- B.A. Karoline Steinbock, Ostfalia Hochschule für angewandte Wissenschaften- M.A. Maike Suhr, Bauhaus-Universität Weimar- Dr. Daniel Vogel, fög - Forschungszentrum Öffentlichkeit und Gesellschaft- Prof. Dr. Stefan Weinacht, Westfälische Hochschule- Prof. Dr. Cornelia Wolf, Universität Leipzig
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