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Journalismus Und Presse- Bzw. Medienarbeit Im 21. Jahrhundert: Erweiterung Des Intereffikationsmodells Im Rahmen Von Zwei Fallstudien
Paperback
Series: Organisationskommunikation
Business GeneralMarketingWriting Instruction
ISBN13: 9783658234065
Publisher: Springer vs
Published: Sep 22 2018
Pages: 502
Weight: 1.81
Height: 1.05 Width: 6.69 Depth: 9.61
Language: German
In diesem Buch wird das hoch komplexe Beziehungsgeflecht der Presse- und Medienarbeit von Organisationen und journalistischen Massenmedien detailliert untersucht. Im Zentrum steht das Intereffikationsmodell, welches weiterentwickelt und durch die Integration von Giddens Strukturationstheorie und Schimanks Vorstellung einer Akteur-Struktur-Dynamik im soziologischen Diskurs anschlussfähig gemacht wird. Detailliert erfahren die Leser, wie die Zusammenarbeit von Pressesprechern und Journalisten funktioniert (Mikro-Ebene). Sie erhalten einen Blick hinter die organisatorischen Kulissen (Meso-Ebene) und die gesamtgesellschaftlichen Zusammenhänge (Makro-Ebene). Die beiden Fallstudien (Leipzig und Nürnberg), welche die Methoden der Beobachtung, Inhaltsanalyse und Befragung kombinieren, zählen zu den anspruchsvollsten und umfangreichsten Arbeiten in diesem empirischen Forschungsfeld.
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