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Interngerichtetes Issues Management: Eine Theoretische Und Empirische Analyse Von Konflikt- Und Chancenhaltigen Themen in Der Internen Unternehmenskom
Paperback
Business GeneralManagementMarketing
ISBN13: 9783658423674
Publisher: Springer Gabler
Published: Aug 1 2023
Pages: 409
Weight: 1.14
Height: 0.89 Width: 5.83 Depth: 8.27
Language: German
Kontroversen, Änderungsvorschläge, Verbesserungsinitiativen oder Gerüchte - wie gehen Unternehmen mit diesen und weiteren konflikt- oder chancenhaltigen Themen in ihrer internen Kommunikation um? Was tun, wenn gerade diese Issues von Mitarbeitenden und Führungskräften initiiert werden: Themen aufgreifen oder erstmal schweigen und beobachten? In der Arbeit werden sogenannte interne Issues definiert und Ansätze diskutiert, wie diese an der Schnittstelle zu den Forschungs- und Praxisfeldern der Unternehmenskommunikation Interne Kommunikation und Issues Management analysiert, identifiziert und gesteuert werden können. Ein zentraler Beitrag der Arbeit ist zudem ein Handlungsmodell Interngerichtetes Issues Management, was sowohl die theoretischen Erkenntnisse als auch die Ergebnisse einer qualitativen Studie mit Top-Kommunikationsverantwortlichen aus Unternehmen zusammenfasst.
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