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Internet-Marketing Und Electronic Commerce: Grundlagen - Rahmenbedingungen - Instrumente
Paperback
ISBN13: 9783409216630
Publisher: Gabler Verlag
Published: Nov 29 2001
Pages: 262
Weight: 0.94
Height: 0.55 Width: 6.69 Depth: 9.61
Language: German
Wolfgang Fritz zeigt, wie das Internet unser herkömmliches Marketing-Verständnis verändert und wie es als neues Instrument des Marketing und des marktorientierten Electronic Commerce erfolgreich eingesetzt werden kann. Dabei kommen alle Aspekte des Marketing-Managements - die internetbasierte Marketing-Forschung ebenso wie die Planung, Realisation und Kontrolle der Konzeption des Internet-Marketing - zur Sprache. Fallbeispiele veranschaulichen die bereits vollzogene Umsetzung in der Praxis.
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