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Interne Kommunikation in Kleinen Und Mittleren Unternehmen: Eine Qualitative Analyse in Print- Und Digitalunternehmen
Paperback
ISBN13: 9783658245511
Publisher: Springer Gabler
Published: Jan 7 2019
Pages: 107
Weight: 0.35
Height: 0.26 Width: 5.83 Depth: 8.27
Language: German
In einem komplexen Marktumfeld kann eine funktionierende Unternehmenskommunikation einen entscheidenden Wettbewerbsvorteil für kleine und mittlere Unternehmen darstellen. Viele Betriebe konzentrieren sich jedoch auf die externe Kommunikation, während die interne Kommunikation vernachlässigt wird. Vor diesem Hintergrund gibt die vorliegende leitfaden-gestützte Interviewstudie einen Einblick in den Status quo und die Entwicklungsperspektiven der internen Kommunikation. Als ein Ergebnis kann festgehalten werden, dass für Mitarbeiter aus der Generation Y, den so genannten Digital Natives, die Face-to-Face-Kommunikation am beliebtesten ist - dies gilt sowohl für kleine und mittlere Unternehmen der Digital- als auch der Printbranche.
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