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Internationales Marketing und seine Herausforderungen: Am Beispiel von Siemens
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ISBN10: 3346791882
ISBN13: 9783346791887
Publisher: Grin Verlag
Published: Dec 22 2022
Pages: 26
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783346791887
Publisher: Grin Verlag
Published: Dec 22 2022
Pages: 26
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Hochschule Magdeburg-Stendal; Standort Magdeburg (Institut für Maschinenbau), Veranstaltung: Internationales Management, Sprache: Deutsch, Abstract: Diese Seminararbeit befasst sich mit verschiedenen Faktoren, die im Internationalen Marketing eine gro e Rolle spielen. Zum einen geht es im Internationalen Marketing darum, wirtschaftlich und effektiv die globalen Märkte zu erschlie en, zum anderen soll die Internationalisierung auch das Image bzw. den Bekanntheitsgrad erhöhen. Internationalisierung, also das Ausweiten des Handelns über die herkömmlichen Landesgrenzen hinweg, ist zur heutigen Zeit nicht mehr wegzudenken. Aus diesem Grund ist es wichtig, sich persönlich mit dieser Thematik auseinanderzusetzen, um seinen individuellen Einblick zu erhalten und sich eine Meinung bilden zu können. Da es im Bereich des Marketings viele Forschungsschwerpunkte gibt, bezieht sich diese Seminararbeit auf den Schwerpunkt, der Herausforderungen und Probleme, über die nationale Ländergrenze hinweg. Um die Herausforderungen im Internationalen Marketing zu verdeutlichen, wird Bezug auf Siemens genommen, da Siemens ein weltweit führendes Unternehmen ist und seinen Geschäftsursprung in Deutschland hatte. Anhand des Praxisbeispiels soll eine aussagekräftige Veranschaulichung der Methoden von Siemens aufgeführt und analysiert werden. Im Laufe der Seminararbeit wird die Theorie zu der Thematik des Forschungsschwerpunktes aufgebaut und mit den Praxismethoden bzw. Praxisanwendungen von Siemens gegenübergestellt. Es wird versucht, sowohl einige Übereinstimmungen, als auch Abweichungen bei einer Gegenüberstellung von Theorie und Praxis zu veranschaulichen.
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