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Interkulturelle Wirtschaftskommunikation: Internationale Wachstumsmärkte Wie Mexiko Und Brasilien Erfolgreich Generieren
Paperback
ISBN13: 9783658084165
Publisher: Springer Gabler
Published: Jan 14 2015
Pages: 359
Weight: 1.01
Height: 0.79 Width: 5.83 Depth: 8.27
Language: German
Der Autor untersucht Aspekte der interkulturellen Kommunikation als Schlüssel zur Generierung internationaler Märkte, indem er mit einer Perspektive auf Management, Personalentwicklung und Marketing die kulturellen Faktoren erschlie t und systematisch in ökonomisches Handeln überführt. Die Schnittpunkte zwischen Betriebswirtschaft, Kultur und Kommunikation werden präzise dargelegt und in ein gemeinsames Modell integriert. Am Beispiel der Märkte Mexiko und Brasilien nimmt Papageorgiou eine Klassifikation der Umgebungskulturen vor und leitet daraus Handlungsempfehlungen für Manager ab. Darüber hinaus stellt der Autor ein handlungsorientiertes Konzept zur Unternehmenskulturprüfung und -entwicklung (Cultural Due Diligence) bei Fusionen und Übernahmen vor.
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