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Integriertes Geschäftsmodell: Anwendung Des St. Galler Management-Konzepts Im Geschäftsmodellkontext
Paperback
Series: Essentials
ISBN13: 9783658070939
Publisher: Springer Nature
Published: Sep 18 2014
Pages: 52
Weight: 0.21
Height: 0.16 Width: 5.83 Depth: 8.27
Language: German
Veränderungen und ihre zunehmende Dynamik sind mehr denn je der bestimmende Faktor unternehmerischen Handelns. Die aus dieser Dynamik resultierende Komplexität avanciert zum wesentlichen Charakteristikum heutiger Märkte. Traditionelle Methoden und Geschäftsmodelle liefern in diesem schwierigen Umfeld mitunter suboptimale Ergebnisse.
Neue Modellansätze zur Geschäftsentwicklung sind gefragt. Zur Komplexitätsbeherrschung bedarf es einer umfassenden Integration der vielfältigen Facetten und Anforderungen des normativen, strategischen und operativen Managements. Als konzeptioneller Bezugsrahmen bietet sich das anwendungsorientierte St. Galler Management-Konzept an. Es repräsentiert gewisserma en die DNS des Integrierten Geschäftsmodells, welches in diesem Buch entworfen und detailliert wird.
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