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Innovative Geschäftsmodelle Für Industrielle Smart Services: Ein Vorgehensmodell Zur Systematischen Entwicklung
Paperback
Series: Bestmasters
ManagementProbability & Statistics
ISBN13: 9783658295677
Publisher: Springer Gabler
Published: Mar 10 2020
Pages: 129
Weight: 0.43
Height: 0.34 Width: 5.83 Depth: 8.27
Language: German
Die Digitalisierung von Prozessen und Maschinen und deren Ausstattung mit Sensoren und Konnektivität ermöglichen es den Maschinen- und Anlagenbauern, neuartige, datengetriebene und intelligente Dienstleistungen, sog. Smart Services, anzubieten und darauf basierend neue Geschäftsmodelle zu entwickeln. Jedoch besteht eine Unklarheit darüber, wie neue Geschäftsmodelle im Bereich Smart Services erarbeitet und monetarisiert werden können. Daher beschreibt Sabrina Gerl eine systematische und konkrete Vorgehensweise zur Entwicklung innovativer Geschäftsmodelle für industrielle Smart Services. Im Fokus ihres neuen Ansatzes steht eine Fallsammlung mit Smart Services im Maschinenbau sowie das Smart Service-Ideen-Canvas, mithilfe dessen neue Ideen für Smart Services hervorgebracht werden können.
Die Autorin:
Sabrina Gerl arbeitet seit dem erfolgreichen Abschluss ihres Masterstudiums in International Management an der Hochschule Karlsruhe im globalen Einkauf eines führenden Softwareherstellers.
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