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Innovationen an Der Schnittstelle Zwischen Technischer Dienstleistung Und Kunden 2: Methoden Und Strategien
Paperback
ISBN13: 9783790820270
Publisher: Physica-Verlag
Published: Nov 5 2008
Pages: 229
Weight: 0.80
Height: 0.60 Width: 6.10 Depth: 9.20
Language: German
Unternehmen sind heute mehr denn je darauf angewiesen, ihr Innovationspotenzial zu erhalten und auszubauen. Welches Innovationspotenzial ein Unternehmen entfaltet, hängt nicht zuletzt von der Unternehmenskultur ab. Die Autoren stellen in der Praxis entwickelte und erprobte Verfahren vor, die zur Gestaltung einer innovationsförderlichen Unternehmenskultur eingesetzt werden können. Unternehmen sollen so in die Lage versetzt werden, Innovationspotenziale an der B2B-Schnittstelle zwischen Dienstleister und Kunde systematisch zu erschlie en.
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