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Innovation for Growth: Wachstum Traditioneller Industrieunternehmen Durch Strategische Innovation
Paperback
Series: Essentials
ISBN13: 9783658474096
Publisher: Springer Gabler
Published: Mar 25 2025
Pages: 53
Weight: 0.21
Height: 0.15 Width: 5.83 Depth: 8.27
Language: German
Digitalisierung, Nachhaltigkeit, globaler Wettbewerb und geopolitische Rahmenbedingungen stellen traditionelle Industrieunternehmen vor neue Herausforderungen. Um diese mit der Identifizierung, Entwicklung und Realisierung passender Geschäftspotenziale erfolgreich zu adressieren, braucht es strategische Innovation. Wissenschaftlich fundiert und mit zahlreichen Praxisbeispielen erläutert dieses Buch die dazu notwendigen dynamischen Fähigkeiten für Organisationen und zeigt einen systematischen Ansatz, um diese zu etablieren und anzuwenden. Für Entscheidungsträger dient das Werk zugleich als Weckruf und Lösung, um im hochdynamischen Marktumfeld des 21. Jahrhunderts dauerhaft erfolgreich zu sein.
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