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Innovation Driven Marketing: Vom Trend Zur Innovativen Marketinglösung
Hardcover
ISBN13: 9783834902825
Publisher: Springer Pg
Published: Jul 26 2007
Pages: 489
Weight: 2.22
Height: 1.13 Width: 6.69 Depth: 9.61
Language: German
Belz/SchögelTomczak benennen Trends und zeigen auf, wie diese in innovative Marketinglösungen umgesetzt werden. Dabei stützen sie sich auf den Ansatz der Suchfelder und Akzente im innovativen Marketing. Besonders vertieft werden neuere Ansätze des Community Marketing bis zu RFID oder intelligenten Produkten mit integrierten Chips.
Mit ergänzenden Beiträgen von renommierten Forschern und Visionären.
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