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Informationsintegration Bei Der Produktbeurteilung: Eine Empirische Studie Unter Besonderer Berücksichtigung Der Produktvertrautheit Und Des Produktin
Paperback
Series: Konsum Und Verhalten, Book 44
ISBN13: 9783790810301
Publisher: Physica-Verlag
Published: Aug 19 1997
Pages: 284
Weight: 0.98
Height: 0.66 Width: 6.14 Depth: 9.21
Language: German
3. Welche praktischen Konsequenzen resultieren aus der Art der Informationsintegration für die Gestaltung des Marketing-Mix?
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