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Impression Management: Sprachliche Strategien Für Reden Und Vorträge
Paperback
ManagementMarketingShakespeare
ISBN13: 9783409127400
Publisher: Gabler Verlag
Published: May 13 2005
Pages: 164
Weight: 0.61
Height: 0.36 Width: 6.69 Depth: 9.61
Language: German
- wie einzelne Personen, die oft Reden halten, eine eigene Corporate Identity durch Reden schaffen,
- wie Redner die informative Ebene ihrer Rede mit deren kommunikativer Ebene verbinden,
- wie Redenschreiber die Bilderwelt einer Organisation zusammen mit deren Symbolen, Mythen und Ritualen sprachlich entwerfen, um die Zuhörer emotional zu gewinnen.
Das erste Buch, das zeigt, wie Organisationen eine Redekultur entwickeln, die ihrer Selbstdarstellung oder Corporate Identity entspricht.
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