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Im gleichen Takt: Über Marketing Automation - der eine Motor für Marketing, Vertrieb, Service und Recruiting
Paperback
ISBN13: 9783912027792
Publisher: Strike2 Gmbh
Published: Aug 6 2026
Pages: 132
Weight: 0.41
Height: 0.28 Width: 6.00 Depth: 9.00
Language: German
Bei Wieland Antriebstechnik läuft alles - jede Abteilung für sich. Marketing, Vertrieb, Service und Personal haben in zwei Jahren jeder einen guten Motor gebaut. Und genau das ist das Problem: Vier Motoren, die nebeneinander drehen, ergeben noch keinen Antrieb. Als ein treuer Kunde zum Wettbewerber abzuwandern droht, ohne dass es rechtzeitig jemand bemerkt, wird klar, wie teuer diese Lücke ist.
Elena Roth soll das ändern. Sie kommt von au en, ohne eigenes Team, und begreift schnell: Es arbeitet niemand schlecht - es sieht nur jeder blo seinen Teil der Wahrheit. Der Verkäufer seinen Papierordner, das Marketing seine digitalen Spuren, der alte Servicetechniker sein Gehör für eine sterbende Maschine. Während der Wettbewerber genau die Lücken bespielt, in denen bei Wieland keiner hinschaut.
Im gleichen Takt erzählt, wie aus vier guten Einzelkämpfern ein System wird, das im selben Rhythmus schlägt: eine gemeinsame Wahrheit, ein Motor für Marketing, Vertrieb, Service und Recruiting.
Ein Roman, der Marketing Automation erlebbar macht- Warum vier gut laufende Abteilungen trotzdem Kunden verlieren - und wie man es rechtzeitig sieht
- Wie eine gemeinsame Datenbasis (die eine Wahrheit) aus Silos ein funktionierendes System macht
- Was Marketing Automation im Mittelstand konkret bedeutet - jenseits von Software
- Warum Timing wichtiger ist als Technik (der Grüne-Bananen-Effekt(R))
- Wie derselbe Motor Neukunden, Bestandskunden, Service und Recruiting antreibt
- Wo Automatisierung endet und der Mensch entscheidet - inklusive der ehrlichen Datenschutz-Frage
Für Geschäftsführer, Vertriebs- und Marketingleiter im B2B-Mittelstand - und für alle, die verstehen wollen, wie moderne Kundengewinnung wirklich funktioniert, ohne ein Lehrbuch zu lesen. Wer Wachstum lieber an einer Geschichte erlebt als an einer Methodenliste, ist hier richtig.
Teil einer ReiheIm gleichen Takt ist Band 11 der Geschäftsromane von Norbert Schuster und der Roman zum Standardwerk Marketing Automation - Die Methode. Eigenständig lesbar - im selben Kosmos am Bayerischen Untermain.
Lesen Sie, wie aus vier Einzelkämpfern ein Team im gleichen Takt wird - bevor der Wettbewerber die Lücke findet.
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