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High-Performance Business Development: Strategien, Strukturen Und Prozesse Für Profitables Wachstum
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Business GeneralManagementMarketing
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ISBN13: 9783658515683
Publisher: Springer Gabler
Published: Sep 10 2026
Pages: 204
Language: German
Business Development soll ma geblich dazu beitragen, eines der zentralen Unternehmensziele zu erreichen: nachhaltig profitables Wachstum. Doch in der Praxis herrscht häufig Unklarheit über die konkreten Aufgaben, Schnittstellen, Prozesse und Erfolgsgrö en im Business Development. Dieses Buch schafft Orientierung: Es strukturiert die zentralen Begriffe, Entscheidungsfelder und Wachstumsoptionen und fügt sie zu einem schlüssigen Gesamtsystem zusammen. Leserinnen und Leser erfahren, wie sie Business Development strategisch ausrichten, organisatorisch verankern, operativ gestalten und den Erfolg messen - wissenschaftlich fundiert und anhand anschaulicher Praxisbeispiele erläutert.
Darüber hinaus beschreibt das Buch die Rolle und die wesentlichen Kompetenzen von Business Developern die es braucht, um ein langfristig leistungsfähiges High-Performance Business Development zu etablieren.
Das Buch richtet sich an Entscheidungsträger, die Business Development einführen oder weiterentwickeln möchten, an Fachkräfte im Business Development sowie an Studierende.
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