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Handbuch Preispolitik: Strategien -- Planung -- Organisation -- Umsetzung
Paperback
ISBN13: 9783322905130
Publisher: Gabler Verlag
Published: Apr 11 2014
Pages: 838
Weight: 2.94
Height: 1.70 Width: 6.69 Depth: 9.61
Language: German
Das Handbuch Preispolitik ist praxisorientiert ausgerichtet, die Gliederung ist von den betriebswirtschaftlichen Problemen in den Unternehmen determiniert.
- Wie findet man den optimalen Preis für ein Produkt?
- Wie lassen sich Preisänderungen und Repositionierungen durchführen?
- Wo ist der für den Kunden gerade noch akzeptierte Preis anzusiedeln?
- Kann man verschiedene Produkte bündeln und zu einem Preis am Markt anbieten?
- Wie beurteilen Verbraucher die Preise?
Zahlreiche Praxisbeispiele tragen zur Veranschaulichung bei.
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