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Handbuch Electronic Customer Care: Der Weg Zur Digitalen Kundennähe
Paperback
Business GeneralManagementGeneral Computers
ISBN13: 9783642622168
Publisher: Physica-Verlag
Published: Nov 9 2012
Pages: 384
Weight: 1.22
Height: 0.81 Width: 6.14 Depth: 9.21
Language: German
Mit der Etablierung des Internets als Informations- und Vertriebskanal nehmen E-Business und E-Commerce eine bedeutende Stellung für den Unternehmenserfolg ein. Electronic Customer Care ermöglicht es dabei erstmals, bis zu einem bestimmten Grad die obligatorische physische durch digitale Kundennähe zu substituieren, was ein enormes Kostensenkungs-, Gewinnmaximierungs- sowie Kundenbindungspotenzial beinhaltet.
Das Phänomen digitale Kundennähe wird in diesem Buch von interdisziplinären Wissenschaftlern und von Praktikern aus innovativen Firmen branchenübergreifend beleuchtet. Das Handbuch richtet sich in erster Linie an Praktiker in Unternehmen aller Branchen, die sich mit der (Weiter-) Entwicklung der elektronischen Kundenbeziehung befassen. Es vermittelt die Grundlagen, zeigt erfolgreiche Umsetzungsmöglichkeiten von Electronic Customer Care auf und bietet wertvolle Hinweise für die Unternehmenspraxis.
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