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Globalisierungsstrategien -- Der Weg Von Novartis
Hardcover
ManagementMedical ReferenceGeography
ISBN13: 9783540416296
Publisher: Springer Nature
Published: Mar 6 2001
Pages: 702
Weight: 2.60
Height: 1.50 Width: 6.14 Depth: 9.21
Language: German
Was bedeutet Globalisierung? Am Beispiel der grö ten Pharmakonzerne - der Firma Novartis und ihrer Vorgänger Ciba-Geigy und Sandoz - entschlüsselt der Autor das Phänomen der Globalisierung.
- Die ökonomisch-räumliche Logik hinter den Umstrukturierungsprozessen gro er Pharma-Unternehmen
- Praxisbezogene Analyse der Expansion von der Exportorientierung über die Multi-Nationalisierung bis hin zur globalen Integration von F&E und Produktion
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