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Globale Und Nationale First-Mover-Vorteile Internetbasierter Geschäftsmodelle
Paperback
ISBN13: 9783658059422
Publisher: Springer Gabler
Published: May 22 2014
Pages: 326
Weight: 1.00
Height: 0.77 Width: 5.83 Depth: 8.27
Language: German
Die Frage nach den Pioniervorteilen im Internet wurde bislang nur unzureichend erforscht. Jantje Halberstadt untersucht diese Frage empirisch und zeigt auf, dass First-Mover-Vorteile in nationalen Märkten existieren, was im Wesentlichen auf dem Argument beruht, dass nationale First Mover die Vorteile des Ersten im nationalen Markt mit den Vorteilen des Folgers aus globaler Sicht kombinieren können. Die First-Mover-Vorteile sind ausgeprägter, je intensiver Netzwerkeffekte zum Tragen kommen. Einhergehend mit der First-Mover-Hypothese wird zudem häufig von Winner-take-all-Märkten ausgegangen, in denen sich langfristig ein einzelner Anbieter durchsetzt. Die Studie zeigt jedoch, dass nicht generell von nachhaltigen Monopolgewinnen ausgegangen werden kann - insbesondere je schwächer Netzwerkeffekte wirken.
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