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Global Webshop: E-Commerce-Ansprüche Am Internationalen Markt
Paperback
Business GeneralManagementMarketing
ISBN13: 9783658083267
Publisher: Springer Nature
Published: Dec 10 2014
Pages: 115
Weight: 0.38
Height: 0.29 Width: 5.83 Depth: 8.27
Language: German
Ausgehend von Merkmalen erfolgreicher Online-Geschäftsmodelle erläutert Oliver Meidl zentrale Exzellenzfaktoren globaler Webseiten im Retailsegment. Dazu untersucht er Webdesign im elektronischen Handel, internetbasierten Direktvertrieb und länderübergreifende Online-Vertriebsprozesse. Der Autor diskutiert einen ausgewogenen Glokalisierungsansatz des Webangebotes und entwickelt daraus ein E-Commerce-Hierarchiemodell, welches die Erfolgsansprüche an globale Webshops entsprechend ihrer Bedeutung im Kundenkaufzyklus strukturiert.
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