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Geschäftsmodelle Für Fachverlage in Der Weiterbildung: Eine Analyse Auf Basis Berufsbegleitender Angebote in Deutschland
Paperback
Series: Bestmasters
ISBN13: 9783658047467
Publisher: Springer Nature
Published: Dec 27 2013
Pages: 106
Weight: 0.38
Height: 0.29 Width: 5.83 Depth: 8.27
Language: German
Hohe Bildungsqualifikationen sind für einen Technologiestandort wie die deutsche Volkswirtschaft von entscheidender strategischer Bedeutung. Vor dem Hintergrund des demografischen Wandels und des zunehmenden Fachkräftemangels wird der Weiterbildungsmarkt für Fachverlage daher zunehmend attraktiver. Vor allem durch die Optionen moderner Medien ergeben sich eine Vielzahl an Geschäfts- und Kooperationsmodellen mit Weiterbildungsanbietern. Alexander Kolano analysiert berufsbegleitende Weiterbildungsangebote auf wissenschaftlichem Niveau und entwickelt aufbauend darauf mögliche Geschäftsmodelle für Fachverlage unter der Nutzung moderner Bildungsmedien.
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