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Geschäftsbeziehungsmanagement: Konzepte, Methoden Und Instrumente
Hardcover
ISBN13: 9783834930194
Publisher: Gabler Verlag
Published: Sep 15 2011
Pages: 368
Weight: 1.30
Height: 0.77 Width: 6.69 Depth: 9.61
Language: German
Alle Beiträge wurden grundlegend überarbeitet und ergänzt. Die Neuauflage trägt damit sowohl den neueren Entwicklungen in der Praxis als auch den reichhaltigen Forschungsergebnissen der letzten Jahre Rechnung. Neu sind Kapitel zu strategischen Aspekten in Geschäftsbeziehungen und zum Customer Relationship Management (CRM).
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