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Gabler Kompaktlexikon Werbung: 1.400 Begriffe Nachschlagen, Verstehen, Anwenden
Paperback
ISBN13: 9783834901484
Publisher: Gabler Verlag
Published: Nov 12 2010
Pages: 292
Weight: 0.58
Height: 0.63 Width: 4.72 Depth: 7.48
Language: German
Das Gabler Kompaktlexikon Werbung hilft Ihnen, die Fachsprache der Werbung zu verstehen und neue Begriffe erfolgreich in der täglichen Arbeit anzuwenden. Von der Konzeption einer Werbekampagne bis zur Erfolgskontrolle finden Sie in diesem Lexikon alles, was Sie für Ihre tägliche Arbeit benötigen.
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