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Forum Markenforschung: Tagungsband Der Internationalen Konferenz "Dermarkentag2014"
Paperback
ISBN13: 9783658100544
Publisher: Springer Gabler
Published: Jun 29 2015
Pages: 199
Weight: 0.56
Height: 0.44 Width: 5.83 Depth: 8.27
Language: German
Der Sammelband präsentiert die Vorträge von Wissenschaftlern und Praktikern, die an der 5. Konferenz DERMARKENTAG2014 teilgenommen haben und mit ihren Beiträgen Denkanstö e für die Markenforschung und Markenarbeit liefern. Die Veranstaltung steht für innovative Markenforschung sowie eine hohe Qualität der Inhalte; sie bietet eine Plattform für den Austausch zwischen Praxis und Wissenschaft und ein offenes und freundschaftliches Netzwerk. Dabei ist DERMARKENTAG die einzige Veranstaltung zu diesem Thema im deutschsprachigen Raum, die durch einen doppelt-blinden Begutachtungsprozess aller Beiträge die Qualität der Inhalte sicherstellt.
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