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Erfolgsfaktoren Internationaler Marktbearbeitungsstrategien in Der Automobilindustrie: Eine Historieninventur Am Beispiel Der Marke Volkswagen
Paperback
Series: Autouni - Schriftenreihe, Book 83
ISBN13: 9783658132606
Publisher: Springer
Published: Jun 29 2016
Pages: 240
Weight: 0.70
Height: 0.55 Width: 5.83 Depth: 8.27
Language: German
Tobias Reibstein erarbeitet eine Systematisierung der Strategien internationaler Marktbearbeitung, überträgt diese auf die Automobilindustrie und erarbeitet auf empirischer Basis erste Erkenntnisse zu den Erfolgsfaktoren dieser Strategien für die Marke Volkswagen. Er zeigt, dass die betriebswirtschaftliche Forschung zur Systematisierung internationaler Marktbearbeitungsstrategien und die Analyse ihrer zentralen Erfolgsfaktoren bislang erhebliche Defizite haben. Uneinigkeit hinsichtlich der inhaltlichen Abgrenzung des Strategiebegriffs und proprietäre Systematiken möglicher Strategieoptionen führen zwangsläufig dazu, dass bis heute nur ein stark zersplittertes und partielles Verständnis zu den Erfolgsfaktoren internationaler Marktbearbeitungsstrategien vorliegt. Dies trifft auch und in besonderer Weise für die Automobilindustrie zu, die aus wirtschaftlicher Sicht eine herausragende Rolle einnimmt.
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