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Erfolgsfaktor Corporate Identity: Auf Die Außenwirkung Der Kanzlei Kommt Es an
Paperback
Series: Essentials
ISBN13: 9783658079857
Publisher: Springer Gabler
Published: Dec 4 2014
Pages: 37
Weight: 0.18
Height: 0.12 Width: 5.83 Depth: 8.27
Language: German
Martina Schäfer erläutert, wie die Elemente Unternehmenskultur, Leitbild und Image genauso wie auch das visuelle Erscheinungsbild der Kanzlei, das Corporate Design, zusammenwirken. Denn entscheidend für den Erfolg von Kanzleien ist oft ihre Persönlichkeit oder auch die Corporate Identity. Der Wettbewerb zwischen Rechtsanwälten, Steuerberatern und Wirtschaftsprüfern wird härter. Immer mehr Kanzleien konkurrieren um Mandanten und Mitarbeiter. Neben dem theoretischen Hintergrund und den Leitfragen für die Umsetzung in der eigenen Kanzlei geben eine Grafikerin und eine Kunstvermieterin im Interview Einblicke zu den vielfältigen Möglichkeiten des Corporate Designs.
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