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Erfolgreiches Social Media Marketing: Konzepte, Maßnahmen Und Praxisbeispiele
Paperback
ISBN13: 9783658000349
Publisher: Springer Gabler
Published: Dec 6 2012
Pages: 224
Weight: 0.90
Height: 0.60 Width: 6.60 Depth: 9.40
Language: German
Heutzutage lautet die Fragestellung nicht mehr ob, sondern wie Social Media Marketing zu betreiben ist. Ceyp/Scupin stellen bei der Beantwortung dieser Frage eine strategische, entscheidungsorientierte Sichtweise in den Vordergrund. Dabei garantiert die Konzentration auf übergeordnete strategische und operative Fragestellungen die längerfristige Relevanz der Aussagen.
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