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Erfolgreich Mit After Sales Services: Geschäftsstrategien Für Servicemanagement Und Ersatzteillogistik
Hardcover
ManagementTechnology & Engineering
ISBN13: 9783540279990
Publisher: Springer
Published: May 22 2006
Pages: 386
Weight: 1.61
Height: 0.88 Width: 6.14 Depth: 9.21
Language: German
Technologieorientierte Branchen verstehen Serviceleistungen und Ersatzteilversorgung mehr und mehr als neue Potenziale des Erfolgs. Denn wer mit intelligenten Service- und Instandhaltungsangeboten Kunden langfristig binden kann, steigert Umsatz und Gewinn auch dann, wenn das eigentliche Produktgeschäft schwach verläuft. Wie aber sieht eine langfristig wettbewerbsfähige Strategie für das After-Sales-Geschäft aus? Wie lässt sich eine effiziente Serviceorganisation aufbauen, die eine kostenoptimale Ersatzteillogistik sicherstellt? Hochkarätige Autoren aus weltweit führenden Unternehmen und Forschungseinrichtungen geben praxisorientierte Antworten..
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