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Entwicklungstendenzen Im Sportmanagement: Struktur- Und Wertewandel, Nachhaltigkeit, Globalisierung Und Digitalisierung
Paperback
EconomicsManagementSports General
ISBN13: 9783658427979
Publisher: Springer Gabler
Published: Mar 30 2024
Pages: 411
Weight: 1.48
Height: 0.86 Width: 6.69 Depth: 9.61
Language: German
Dieses Fachbuch beleuchtet den grundlegenden Wandel des Sportmarktes und untersucht dabei, inwiefern sich die anhaltenden Megatrends des Werte- und Strukturwandels sowie der Nachhaltigkeit, Internationalisierung und Digitalisierung auch im Sportmanagement wiederfinden.
In 18 Kapiteln beschreiben die Autor*innen aktuelle Entwicklungen und widmen sich dabei sowohl dem Breitensport als auch dem Profisport, der Gestaltung von Sportstätten ebenso wie der Organisation von Sport(gro )veranstaltungen. Selbst das Verhalten der Fans oder die Auswirkungen des Metaverse auf den professionellen Fu ball werden betrachtet.
So liefert das Fachbuch einen umfassenden Überblick über aktuelle Entwicklungen und Trends im Sportmarkt und dient somit als Impuls für weitere Forschungen und als Anregung für Innovationen in der Praxis und Ausbildung.
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